Creative Direction

As a Creative Director, Maureen works collaboratively with clients and cultural strategist(s) in crafting captivating narratives that intricately weave human experiences into commercial and digital marketing objectives. Her mission is to propel cultural impact through meticulous attention to quality creative execution across every aspect of content production by creating visuals and stories that are of the moment and also timeless.

Examples below show how Maureen conceptualized the overall creative direction for Black History Month for Target and the partnership between Diane von Furstenberg X Target. Here are some samples of the creative cues I mapped out coming to life with the creators.