Maureen (@williethewayfarer) shares her motherhood journey, personal pursuits, travel adventures, style and lifestyle with her followers. Through her honest posts that engage her Instagram community, Maureen shows she is committed to equity, living joyfully and defining her life on her terms. Maureen has had the opportunity to creatively work with Urban Outfitters, Madewell, Hoka, Outdoor Voices, Teva, Glossier, Osei-Duro, Mate the Label, Shop Doen, Backbeat Co., CUUP, Reformation, Youth to the People, Cocokind, Zappos, Allbirds, and Proper Hotels to name a few.

Social Media


Recent Brand Collaborations


  • Outdoor Afro X REI (2022)

    Lets normalize stories of how people of color make the outdoors great and also how outdoors look great on people of color. Maureen was so happy to be doing this in collaboration with Outdoor Afro and Rei. Photography by Emily Feretti.

  • GoCamp Vans (2022)

    Our camper van trip with GoCamp was the ultimate GIRLS TRIP. Click here to read why.

  • Doen Denim (2022)

    Photography by Taylor Jones.

  • Tonal (2022)

    “Learning all of the ways to give my body the rest and movement it deserves in collaboration with Tonal.”

  • Maureen X Teva (2021)

    “I always know that standing still and waiting in the middle will never feel comfortable for me. My power is in knowing that I can choose and when I do choose, it is always to move towards change and the life that I know I deserve.” In collaboration with Teva, Maureen shares how it hasn’t been easy to create a life of her own, but it’s been worth it. Read more here. Photography by Taylor Hunter.

  • Maureen X Osei Duro (2021)

    Photography by Taja Janel.

  • Maureen X Outdoorsy (2021)

    In collaboration with Outdoorsy, Maureen and her daughter journey through Oregon to illustrate how camper van life is possible with a young a toddler. Words, creative direction of content and mapping of the journey by Maureen. Read more here.

  • Maureen X Teva (2021)

    In collaboration with Teva, Maureen and her community of fellow mothers share how they carried each other through their first year of parenting. Words, interviews, and creative direction by Maureen Nicol. Read more here.

  • Maureen X Turnkey Rentals (2020)

    For Black History Month, TurnKey Vacation Rentals published a blog post by Maureen that highlights the importance of travel to her. That can be found here. Photography by Marshall Tidrick.

  • Maureen X Teva (2020)

    In collaboration with Teva, Maureen writes about how her immigrant parents taught her lessons of courage and hope in the backdrop of the outdoors. Read more here. Photography by Stephen Lenard Andrew Miller.

  • Maureen X Hoka One One (2020)

    Content creation in cooperation with Zappos and Hoka One One on the release of the Ten Nine Hike GTXs.

  • Maureen X BackBeat and Co. (2020)

    Maureen worked with BackBeat Co. to share how her style has changed since having her daughter. This relationship took the form of a story takeover, outfit try-ons, and sharing content on her social media. Photography by Taja Janel.

  • Maureen X United by Blue (2020)

  • Maureen X CUUP (2020)

  • Maureen X Hara the Label (2020)

  • Maureen X Osei Duro (2019)

    With support of Osei-Duro, Maureen made textiles locally sourced in Ghana dance in a West Texas backdrop. Styling, creative direction, and storying of the photos were done by Maureen and Clara Bensen. Photography by Clara Bensen.

  • Maureen X Proper Hotels (2019)

    Maureen created visual assets and followed posting guidelines for Proper Hotels while storying her babymoon in Austin, Texas. Photography by Daniela Buvat.

  • Maureen X Outdoor Voices (2017-2020)

    A highlight of a three year influencer relationship that Maureen had with Outdoor Voices. Photography by Cassandra Klepac.


Happy Clients



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